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The ABC’s Of Paid Advertising


These days there are so many different acronyms it can make your head spin. In this article I will talk about some that you should be familiar with if you plan on using any kind of online paid advertising to promote your business or affiliate products.

PPC stands for Pay Per Click.

PPC is one of the fastest ways to get your site in front of thousands of eyeballs fast. You can literally be on the first page of Google within a matter of minutes using PPC. But there is a downside to PPC; it can be very expensive if you do not know what you are doing.

To use PPC you enter a bid amount that you are willing to pay per click by your potential customers. This amount can range from a few cents to many dollars. This would depend on the competition for the product keywords you are using. The higher you bid, the higher your ad will appear in the search engine results.

Using the most relevant keywords will get you the best traffic. PPC gets you more targeted traffic than PPV (Pay Per View).

PPV stands for Pay Per View.

PPV advertising stands for Pay-Per-View. You only pay when your ad is viewed. This type of advertising is cheaper that PPC but you are not targeting your customer as accurately. Another term used with this type of advertising is CPM.

CPM is “cost per thousand” ad impressions, an industry standard measure for selling ads on Web sites. This measure is taken from good old print advertising. The “M” is taken from the Roman numeral for “thousand.”

Pay Per View (CPM) advertising fees are based on how much you are prepared to spend to have 1000 visitors view your ad. These fees are usually around $.05 to $.15 per thousand. Remember you pay for the impressions the clicks are free.

Other Terms to know

CTR – Click-through rate

CPC – Cost Per Click

CPI – Cost Per Impression

CPM – Cost Per Thousand

CPD – Cost per Day

CPA – Cost Per Action

Well there you have it. If you decide to use PPC be very careful and check your campaign three or four times a day. Your money can disappear faster than you can say PPC.

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