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SEO for Beginners


What is SEO?
SEO stands for Search Engine Optimization. This means getting your site ranked high on a search engines like Google or Yahoo so you can drive traffic to your site. You may also have seen the term SEM used which simply means search engine marketing.

SEO and SEM is not really the same thing. While SEO is basically free methods used to drive traffic to you site, SEM is more of a paid method.

What the Heck are organic search listings?

Don’t worry; you won’t have to plant anything. Whenever you search for something on Google and it shows results on the center of the main page that is organic. The websites appearing in the organic listings appear because those sites are most relevant to the user’s keywords. The reason these sites appear in the top of the search engine results is because these site webmasters have used the correct SEO techniques to place them there.

When using paid advertised (PPC) the listings will appear on the top, bottom and to the right of the regular organic listings. On Google it will say “Sponsored Links” above these links.

Ok so you are thinking why I should pay for listing my sites. Well organic listings do not come easy. It required lots of work to get your site on the first page of Google or Yahoo.

SEO techniques can basically be broken down into two different methods.
There is on-page SEO and off-page SEO.

Off-page SEO

Off page SEO has to do with getting links from other places pointing back to your site. Some ways to achieve this is:
• Write article related to your site’s topic and submit them to article directories with your web site address in the article or resource box.
• Post comments on blogs with your web site address
• Ask and answer questions in related forums and have your site in your signature.
• Post classified ads online with links back to your site

On-page SEO

To do on-page SEO you will need some light technical skills. The reason is that you need to actually make modifications to you html code. Here is a list of changes you can do to help improve your site ranking.
• Write useful content around your keywords.
• Try to design your site so that the most important keywords are near the top of the page.
• Put your main keywords in meta tags.
• Include the keywords in the navigation menu and other links (keyword anchoring).
• Having relevant keywords as part of your domain name is extremely helpful
• Put keywords in the title of the page, post names etc.
Tip: A fast way of getting listed quickly is to use long tail keywords with your PPC marketing. This way you are not competing with highly competitive keywords.
An example of a long tail keyword is “list of low interest credit cards” vs. general keywords “credit cards”. The best thing about long tail keywords is the person searching with them pretty much knows exactly what they are looking for.

Final Thoughts
For more information on ways to increase search engine traffic for your websites, please see my resource box.

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